Preparing for our shoot

Preparing for our shoot

Pre-Shoot Consultation Objectives

Athletes in blue shorts and sunglasses jog together on a sunny day wearing green and gray athletic tops.

Establish Expectations & Goals


Get on the same page regarding your vision for the images you want captured. How do you want your photos to feel? Who will they be for? Will we be documenting a special event or prized possession? Here, we become co-authors in your visual story.

Urban skater performs trick near vibrant pink and purple graffiti wall with green bicycle in frame.

Discuss Preferences & Image Usage

How will you ideally view and display final images? How many final images would you like? What sort of framing, print, and album materials do you have in mind?

Outfits, Locations, & Subjects


Have an idea for your outfits, color palette, or location? Let's harmonize your choices for maximal visual appeal. Will there be other subjects or objects included? Tell me about them, their significance, and backstory. It is highly recommended that all participants be involved in the initial consultation. Group rapport is a wonderful thing and helps put everyone at ease.

Reduce Tension & Answer Questions


Even photographers get nervous being in front of the camera. My goal is to put everyone at ease, generate excitement for the creation process, and answer any and all questions you may have.

Introduce Product Offerings

Digital downloads for viewing and sharing via social media are very common. However, I partner with Whitewall Labs and Fracture for stunning, unique prints and personalized albums and coffee table books to successfully memorialize your images into cohesive stories.

Value Versus Price


Everything has a price but the value received from a dollar spent is not the same across services, products, or industries. We are painting with light to capture what you care about. While making this process attainable is a chief goal of mine, we must be clear on the long-term value of beautiful images compared to the temporal nature of many other purchases we routinely make.

Group plays casual outdoor game on grass near brick building with red signage.

Review Policies, Copyright, and Release Forms


Your permissions and approvals are paramount, as is my ability to safeguard the integrity and style of my work. Consider where, how, and for how long you may use images, particularly in commercial environments. When other subjects are involved, it is important that we obtain releases from all parties for images that are to be shared publicly or accessed by third parties.

Two friends share joyful moment together outdoors wearing matching floral dresses against green nature backdrop.

Confirm Sessions & Execute


Following preparation, discussions, and thorough consultations, it is time to book our session and let the fun begin! Initial deposit/rental fee due prior to shoot. Invoice for final images sent following selections and before image delivery.

Portrait, Headshot, & Fashion Considerations

Lindsay Adler Photography

Posing the Face

We are living in the age of the selfie. Never before have people been so aware of what their faces look like on camera. I view this as an unmitigated positive because it usually fosters collaborative communication between myself and my subjects. After all, we are highlighting you in that moment, your emotions, personality, and aura. This is best supported with us working together to shoot from ideal angles and sides with the right lens and focal length.


If you are unfamiliar with whether or not you have a preferred side or perhaps are "ambifacial" (word coined by headshot photographer Peter Hurley meaning both sides of your face are equally photogenic), I find it easy to create a simple facial matrix like that above to determine how we can construct shots based on your facial preferences.


A helpful hint; the majority of people part their hair with their dominant hand which can also be the same side as their "good side", though this is less a rule and more of a heuristic to be aware of and a good starting point in composing the face.


Where stylized shoots occur or significant moments are captured, it only makes sense to thoroughly investigate how to optimally compose the faces of those in the frame. This is the fun and the joy of photography. There is a collaborative process required to discover how to best highlight the beauty, personality, and emotions of you and others in an image.


Your Images + Color Psychology


More than just an optical phenomenon, color impacts the brain through different meanings


The following are excerpts from a Color Theory Lecture given by Professional Fashion Photographer & Retoucher, Joanna Kustra.

I hope these concepts inspire you as you contemplate creating images that you can fall in love with over and over.


Vintage color wheel diagram showing spectrum of hues in circular arrangement.

Interpreting Colors & Meanings

Red

Love, Passion, Danger, Blood, & Aggression

Glamorous beauty portrait with red rose and dramatic red lipstick.

Joanna Kustra Photography

Blue

Confidence, Trust, Loyalty, Harmony, & Compassion

Fashion portrait in mountains with model wearing plaid shirt and knee-high boots against misty backdrop.

Joanna Kustra Photography

Yellow

Good, Evil, Optimism, Jealousy, Understanding, & Betrayal

Artistic beauty portrait with vibrant yellow wig against warm golden background.

Joanna Kustra Photography

Green

Health, Nature, Freshness, Peace, Jealousy, & Envy

Fashion portrait in pink dress against green bamboo forest backdrop.

Joanna Kustra Photography

Orange

Emotions, Warmth, Fun, & Youth

Portrait featuring ornate paisley print top against terracotta wall.

Joanna Kustra Photography

Purple

Calming, Fantasy, Science Fiction, & Things Unattainable

Dramatic gothic fashion photo with black lace dress and floral crown against purple wall.

Joanna Kustra Photography

Black

Strong, Durable, Elegant, Regret, Despair, & Overwhelm

Moody portrait with black hat and dramatic lighting highlighting natural features.

Joanna Kustra Photography

White

Innocence, Purity, Delicacy, Virginity, & Peace

Artistic profile portrait with white rose headpiece and delicate tulle details.

Joanna Kustra Photography

Pastels

Muted & desaturated colors imparting coolness, elegance, moodiness

Romantic bridal portrait with vintage veil and floral statement necklace.

Joanna Kustra Photography

Saturated Palette

Dynamic, passionate, fully saturated colors for vibrant, intense images

Dramatic fashion portrait in red tulle gown against ornate turquoise cabinet.

Joanna Kustra Photography

Design Your Aesthetic, Feeling & Mood with Color Harmonies

Visuals courtesy of Joana Kustra Photography

Monochromatic harmony color wheel diagram showing spectrum gradients.

Different Tones, Shades, & Tints of the Same Hue

Color Wheel Sample

Portrait in warm tones featuring elegant jewelry and a peach bow hair accessory against a brown background.

Joanna Kustra Photography

In Action

Color wheel showing analogous harmony with adjacent warm tones highlighted in the spectrum.

Colors sit next to each other; a family of related colors useful for pleasing images

Color Wheel Sample

Two wedding gowns with intricate lace details and flowing tulle skirts.

Joanna Kustra Photography

In Action

Color theory diagram showing analogous complementary harmony in a circular spectrum wheel.

Tiny accents (warm/cool) to an analogous complementary group (warm/cool)

Color Wheel Sample

Glamorous beauty photo with emerald jewelry and dark purple lipstick against moody background.

Joanna Kustra Photography

In Action

A color wheel diagram showing complementary harmony with highlighted segments in blue and red tones on black background.

Two colors opposite each other and considered to be complementary. High contrast, vibrant images

Color Wheel Sample

A portrait shot in a garden setting featuring a red sweater against lush green foliage.

Joanna Kustra Photography

In Action

A split complementary color harmony wheel diagram highlighting three color segments on black background.

Base color and two colors adjacent to its complement. Less tension than complementary harmony.

Color Wheel Sample

A Mediterranean-style outdoor scene with turquoise wicker chair and architectural elements.

In Action

Color wheel diagram demonstrating triadic harmony with three equidistant color segments highlighted.

Three colors evenly spaced. Vibrant, even with pale/unsaturated hues

Color Wheel Sample

Flowing red floral dress caught in motion against Mediterranean balcony setting.

Joanna Kustra Photography

In Action

Color wheel diagram illustrating double complementary harmony with geometric segments.

Two Pairs of Complementary Colors Forming an "X". High contrast & harmonious blending

Color Wheel Sample

Elegant vintage-styled interior scene with wicker furniture and window light.

Joanna Kustra Photgraphy

In Action

Color theory wheel showing dyad harmony with yellow and green segments highlighted.

Two colors, separated by one or two hues. Less popular and often found in nature versus portraits

Color Wheel Sample

Joanna Kustra Photography

In Action

Discussing your vision grants us the space to intentionally plan our shoot to achieve the colors, moods, and overall style you desire for yourself or the subject, location, or object you would like photographed.

Session Workflow



Questionnaire, Pre-Shoot Consultation, & Site Admin


Schedule Session & Sign Releases


Invoice (Booking Fee or Paid-in-Full Installment)


Confirm & Execute Session


2-3 Sample Social Media photos uploaded

(48 hours after session)


Proofs Uploaded for Image Selection


Post-Processing of Final Images


Final Invoice

(a la carte, package installment, or session buyout)


Final image delivery


Physical Product design meeting (if applicable)


Invoice for Physical Products


Physical Product Delivery


Private Gallery Hosted for 90 days

Session Workflow



Questionnaire, Pre-Shoot Consultation, & Site Admin


Schedule Session & Sign Releases


Invoice (Booking Fee or Paid-in-Full Installment)


Confirm & Execute Session


2-3 Sample Social Media photos uploaded

(48 hours after session)


Proofs Uploaded for Image Selection


Post-Processing of Final Images


Final Invoice

(a la carte, package installment, or session buyout)


Final image delivery


Physical Product design meeting (if applicable)


Invoice for Physical Products


Physical Product Delivery


Private Gallery Hosted for 90 days