Pre-Shoot Consultation Objectives

Establish Expectations & Goals
Get on the same page regarding your vision for the images you want captured. How do you want your photos to feel? Who will they be for? Will we be documenting a special event or prized possession? Here, we become co-authors in your visual story.

Discuss Preferences & Image Usage
How will you ideally view and display final images? How many final images would you like? What sort of framing, print, and album materials do you have in mind?

Outfits, Locations, & Subjects
Have an idea for your outfits, color palette, or location? Let's harmonize your choices for maximal visual appeal. Will there be other subjects or objects included? Tell me about them, their significance, and backstory. It is highly recommended that all participants be involved in the initial consultation. Group rapport is a wonderful thing and helps put everyone at ease.

Reduce Tension & Answer Questions
Even photographers get nervous being in front of the camera. My goal is to put everyone at ease, generate excitement for the creation process, and answer any and all questions you may have.

Introduce Product Offerings
Digital downloads for viewing and sharing via social media are very common. However, I partner with Whitewall Labs and Fracture for stunning, unique prints and personalized albums and coffee table books to successfully memorialize your images into cohesive stories.

Value Versus Price
Everything has a price but the value received from a dollar spent is not the same across services, products, or industries. We are painting with light to capture what you care about. While making this process attainable is a chief goal of mine, we must be clear on the long-term value of beautiful images compared to the temporal nature of many other purchases we routinely make.

Review Policies, Copyright, and Release Forms
Your permissions and approvals are paramount, as is my ability to safeguard the integrity and style of my work. Consider where, how, and for how long you may use images, particularly in commercial environments. When other subjects are involved, it is important that we obtain releases from all parties for images that are to be shared publicly or accessed by third parties.

Confirm Sessions & Execute
Following preparation, discussions, and thorough consultations, it is time to book our session and let the fun begin! Initial deposit/rental fee due prior to shoot. Invoice for final images sent following selections and before image delivery.
Portrait, Headshot, & Fashion Considerations

Lindsay Adler Photography
Posing the Face
We are living in the age of the selfie. Never before have people been so aware of what their faces look like on camera. I view this as an unmitigated positive because it usually fosters collaborative communication between myself and my subjects. After all, we are highlighting you in that moment, your emotions, personality, and aura. This is best supported with us working together to shoot from ideal angles and sides with the right lens and focal length.
If you are unfamiliar with whether or not you have a preferred side or perhaps are "ambifacial" (word coined by headshot photographer Peter Hurley meaning both sides of your face are equally photogenic), I find it easy to create a simple facial matrix like that above to determine how we can construct shots based on your facial preferences.
A helpful hint; the majority of people part their hair with their dominant hand which can also be the same side as their "good side", though this is less a rule and more of a heuristic to be aware of and a good starting point in composing the face.
Where stylized shoots occur or significant moments are captured, it only makes sense to thoroughly investigate how to optimally compose the faces of those in the frame. This is the fun and the joy of photography. There is a collaborative process required to discover how to best highlight the beauty, personality, and emotions of you and others in an image.
Your Images + Color Psychology
More than just an optical phenomenon, color impacts the brain through different meanings
The following are excerpts from a Color Theory Lecture given by Professional Fashion Photographer & Retoucher, Joanna Kustra.
I hope these concepts inspire you as you contemplate creating images that you can fall in love with over and over.

Interpreting Colors & Meanings
Red
Love, Passion, Danger, Blood, & Aggression

Joanna Kustra Photography
Blue
Confidence, Trust, Loyalty, Harmony, & Compassion

Joanna Kustra Photography
Yellow
Good, Evil, Optimism, Jealousy, Understanding, & Betrayal

Joanna Kustra Photography
Green
Health, Nature, Freshness, Peace, Jealousy, & Envy

Joanna Kustra Photography
Orange
Emotions, Warmth, Fun, & Youth

Joanna Kustra Photography
Purple
Calming, Fantasy, Science Fiction, & Things Unattainable

Joanna Kustra Photography
Black
Strong, Durable, Elegant, Regret, Despair, & Overwhelm

Joanna Kustra Photography
White
Innocence, Purity, Delicacy, Virginity, & Peace

Joanna Kustra Photography
Pastels
Muted & desaturated colors imparting coolness, elegance, moodiness

Joanna Kustra Photography
Saturated Palette
Dynamic, passionate, fully saturated colors for vibrant, intense images

Joanna Kustra Photography
Design Your Aesthetic, Feeling & Mood with Color Harmonies
Visuals courtesy of Joana Kustra Photography

Different Tones, Shades, & Tints of the Same Hue
Color Wheel Sample

Joanna Kustra Photography
In Action

Colors sit next to each other; a family of related colors useful for pleasing images
Color Wheel Sample

Joanna Kustra Photography
In Action

Tiny accents (warm/cool) to an analogous complementary group (warm/cool)
Color Wheel Sample

Joanna Kustra Photography
In Action

Two colors opposite each other and considered to be complementary. High contrast, vibrant images
Color Wheel Sample

Joanna Kustra Photography
In Action

Base color and two colors adjacent to its complement. Less tension than complementary harmony.
Color Wheel Sample

In Action

Three colors evenly spaced. Vibrant, even with pale/unsaturated hues
Color Wheel Sample

Joanna Kustra Photography
In Action

Two Pairs of Complementary Colors Forming an "X". High contrast & harmonious blending
Color Wheel Sample

Joanna Kustra Photgraphy
In Action

Two colors, separated by one or two hues. Less popular and often found in nature versus portraits
Color Wheel Sample

Joanna Kustra Photography